Martin Woolley, Managing Director at TSW comments: ’TV for Apps’ was created to bring apps the same measurement of ROI from broadcast campaigns that digital marketers have been experiencing from their campaigns for years. TV for Apps is moving broadcast from a brand awareness channel to a brand response channel. The campaign is multi-channel (offline, online, experiential) but the critical element is TV for Apps which brings the tracking and optimising of broadcast campaigns into the 21st century, more closely aligning it through big data modelling algorithms with digital campaigns. This marketing push is one of the most ambitious campaigns for a mobile game to date. “…the next step in mobile real time strategy game marketing”
With TV for Apps all these activities can be tracked, measured and optimised. With TV for Apps the publishers of Clash of Kings can see how players respond to their TV ads: they can see where within the campaign a player actually downloads the game or where they re-engage or start in-app purchases. TSW is using its recently launched ‘TV for Apps’ service to track and optimise the efficacy of the Clash of Kings campaigns so that it can get real ROI, drive down CPI and also measure in-app activity (re-engagement, in-app purchases etc.) driven by its offline media investment. With a 360° marketing campaign combining outdoor, experiential, digital and mobile campaigns with a cinema and TV advertising campaign at the forefront.
Summon the Dark Night Lords and lead the Dark Night Legion! New heroes and soldiers, new tactical combinations!ĬoK Chess! Instant matches, the ultimate experience of live strategic combat!ĭuring the anniversary, there will be a lot of rich benefits! Double gift packs, gold fountains, comrades reuniting to share the global feast!īrand new CoK battlefield, international melee, packed with unprecedented intensity and combat!ĭownload Clash of Kings, battle enemies for top billing in the Popularity feature and take control of the realm in this epic MMO PVP war!Īre you having problems? Send an email to to contact us, or contact the Customer Service staff by tapping on the Billboard of your castle.Marketing campaign for Clash of Kings launchesĬoveted first break secured in the first episode of Game of Thrones season sixĭeveloper Elex Games, working with TSW, is embarking on a huge marketing push for Clash of Kings, Facebook’s Game of the year 2015. Highlight 2: New heroes and new soldiers!
Pioneer of war strategy games "Clash of Kings", Annual offering - 7th Anniversary Celebration begins today!Ĭhange the old look for the new seven year anniversary castle skin, login to receive the new look for your city (permanent skin)! The new night city is the start of a new era!
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